THE PICTURE OF CLASS 3E MARKETING

PROMOTION & STRATEGY MARKETING STRATEGY OF IM3 PRODUCT

History

PT Indosat, Tbk was established in 1967 to provide internationaltelecommunications services in Indonesia.IM3 produced by PT INDOSAT Tbk. This company is one of the big company constitute operator cellular and IM3 has mission to give best service quality to customer. The quality service consist of the product quality, price, distribution and promotion.

Product

IM3 has many features (Ce eS an, Sending & Receiving SMS,GPRS,i-Ring,
i-Say,Transfer Pulsa, and MMS),and we can get SMS free. So IM3 always give new innovations that can customers satisfaction.

Price

The price that give by IM3 is give nominal reload prepaid account balance five thousands, this matter give many choices to customer nominal price prepaid account balance IM3 that can be reached by all customers.

Place

Place To make customer easily get voucher IM3 so the product sold in all counter near home and distributor tariff. Distribution from IM3 that always increased, extended and reach to rural area. And PT Indosat Tbk. add tower or antenna to give a signal easily so that distribution of IM3 can be more fluent.

Promotion

To get attention and comment from customer,IM3 done promotion in some media like brochure, street billboard, newspaper, magazine, and advertisement in radio and television choose a famous artist, singer as advertisement star. This matter aim to draw attention and have an eye customer to use it.

Based on IM3 promotion that they have done we can see that they use pull strategy. And I think this is good strategy because with this way make people aware on IM3 product so IM3 selling increase. If the IM3 use another strategy such as push strategy. like example sponsoring a event and campus road show, will be more good, because beside the customer will recognize IM3, customer also get IM3 product and this indirectly will add the IM3 sale.

Opinion

I think about promotional/marketing strategy from IM3 is very good. This matter can we look from IM3 marketing. And If IM3 use another strategy like push strategy e.g. sponsoring event and campus road show. With this strategy the customer will recognize IM3 and also get IM3 product.