THE PICTURE OF CLASS 3E MARKETING

PROMOTION & STRATEGY MARKETING STRATEGY OF IM3 PRODUCT

History

PT Indosat, Tbk was established in 1967 to provide internationaltelecommunications services in Indonesia.IM3 produced by PT INDOSAT Tbk. This company is one of the big company constitute operator cellular and IM3 has mission to give best service quality to customer. The quality service consist of the product quality, price, distribution and promotion.

Product

IM3 has many features (Ce eS an, Sending & Receiving SMS,GPRS,i-Ring,
i-Say,Transfer Pulsa, and MMS),and we can get SMS free. So IM3 always give new innovations that can customers satisfaction.

Price

The price that give by IM3 is give nominal reload prepaid account balance five thousands, this matter give many choices to customer nominal price prepaid account balance IM3 that can be reached by all customers.

Place

Place To make customer easily get voucher IM3 so the product sold in all counter near home and distributor tariff. Distribution from IM3 that always increased, extended and reach to rural area. And PT Indosat Tbk. add tower or antenna to give a signal easily so that distribution of IM3 can be more fluent.

Promotion

To get attention and comment from customer,IM3 done promotion in some media like brochure, street billboard, newspaper, magazine, and advertisement in radio and television choose a famous artist, singer as advertisement star. This matter aim to draw attention and have an eye customer to use it.

Based on IM3 promotion that they have done we can see that they use pull strategy. And I think this is good strategy because with this way make people aware on IM3 product so IM3 selling increase. If the IM3 use another strategy such as push strategy. like example sponsoring a event and campus road show, will be more good, because beside the customer will recognize IM3, customer also get IM3 product and this indirectly will add the IM3 sale.

Opinion

I think about promotional/marketing strategy from IM3 is very good. This matter can we look from IM3 marketing. And If IM3 use another strategy like push strategy e.g. sponsoring event and campus road show. With this strategy the customer will recognize IM3 and also get IM3 product.

CUSTOMER SEGMENTATION AND BEHAVIOR OF IM3 PRODUCT

The Picture Of The Product And It’s Various Packaging

The first packaging show about phone tariff 0,00000000001 per second

The second packaging show about the tariff of SMS for IM3 more affordable and more colorful.

The third packaging show about tariff of phone and SMS very affordable for go up stream activity.

Im3 Produced

PT Indosat, Tbk was established in 1967 to provide international telecommunications services in Indonesia. IM3 produced by PT INDOSAT Tbk.This company is one of the big company constitute operator cellular

Target Market Of The Packaging

According to packaging, target market of IM3 for teenagers because many teenagers to use SMS and tariff of IM3 more affordable than other .

The Advertisement Of Im3

In the advertisement on the television displayed that a young man fill the crossword while call his girlfriend. The displayed that the tariff of IM3 very affordable.

Target Market Im3

The list target market based on:

1. Sex are female and male

2. Age between 10 untill 24 years old.

3. reach out for people minimum salary.

4. Place of living: in city and village

Many Reason Im3 Product Like By The Costumers

The costumer choose IM3 based on the price of SMS and phone tariff more affordable, IM3 have many features (Ce eS an, Sending & Receiving SMS,GPRS,i-Ring, i-Say,Transfer Pulsa, and MMS),and we can get SMS free.

Enviromental Factor

The way of customer to influenced her environment based on their friend, advertisement in radio, television, and brochure.

The Customer Can Buy Im3 From

To buy the tariff IM3, costomer usually buy in nearby kiosk, near home, and

distributor tariff.

Summarize

PT INDOSAT Tbk is the big company constitute in communication aspect. We know that the market segmentation IM3 in the packaging and on the advertisement. In the packaging IM3 is designed with full colour. The displayed that the tariff of SMS and phone more affordable and the figure on the packaging is use teenagers people.
We know that in the advertisement on television that the actor is young man. Customer choose IM3 based on the price of SMS and phone tariff more affordable, IM3 have many features and we can get SMS free. They influenced to use the product from their friend, advertisement in radio, television, and brochure. To buy the tariff, costomer usually buy in nearby kiosk, near home, and distributor tariff.

My Suggestion
IM3 can be extend for age and income and now, connection of the network IM3 often happened trouble so I hope PT Indosat more improve connection service of the network IM3 so the customers aren’t disappointed.

IM3 Product & Price

IM3 LOGO

IM3 Logo means

red means bravery, never give up

blue means giving customer satisfaction

yellow means IM3 giving wide network

IM3 BASIC TARIFF

On Net Mobile	Previous Tariff (Rp)	Previous Time Unit	New Tariff (Rp)	Previous Time Unit
On Net Mobile
Local	500	Per 30 second	15	Persecond
DLD	500	Per 30 second	15	Persecond
Off Net Mobile
Local	775	Per 30 second	25	Persecond
DLD	2000	Per 30 second	25	Persecond
Off Net PSTN
Local	450	Per 30 second	15	Persecond
DLD	1750	Per 30 second	25	Persecond

COMPETITOR

IM3 competitor are

1. Telkomsel

telkomsel network stronger and call tariff 2000 rupias per days on net mobile.

2. XL

giving new call and sms with free tariff ( 00.00-06.00PM) on net mobile

3. 3

giving free sms to all operator and on net mobile call only 60 rupias / call

4. Axis

Giving call and sms only 1 rupiah on net mobile and off net mobile 600 rupias per call.

Reason IM3 Product Like by the Costumers

1. Price

because IM3 tariff cheaper than other simcard.

2. Environmental factor

because most people used Im3 so it can influence other people to used it too.

3. Features (Ce eS an, Sending & Receiving SMS,GPRS,i- Ring, i-Say,Transfer

Pulsa, and MMS).

INNOVATIONS

The new Innovations from IM3 is SUPER SMS, if we use this product we will get

many benefit such as

1. The price achievable

2. one month active period

3. Can be use to all operators.

TARGET MARKET

IM3’s target marketing are young people

because young people like to use short message services, so IM3 give cheaper tariff.

OPINION

I think about IM3 product although many competitor IM3 can survive because IM3 always give new innovations that can customers satisfaction, IM3 can be your choose simcard. Product of Indosat which cust0mers like best is IM3 because tariff cheaper than the other product which usually used by young people, but connection of the network of IM3 often happened trouble. I hope PT Indosat more improve connection service of the network IM3 so the consumers aren’t disappointed.

COMPANY PROFILE PT INDOSAT

HISTORY

PT Indosat, Tbk was established in 1967 to provide international telecommunications services in Indonesia. PT Indosat registered on the JakartaStock Exchange, the Surabaya Stock Exchange nd the New York Stock Exchange in 1994. In 2001 PT Indosat established of Multi Media Mobile (IM3) controlled by PT Satelit Palapa Indonesia, and this makes Indosat Group the second largest cellular operator result operational, extension of network, product and service innovation, customer service delivery and until new PT Indosat continue to develop and promote his company network.

VISION

• To be the provider of choice for information and communication solutions in Indonesia
• Offering a full range of quality information and communication products, services and solutions
• Being at customer’s “Top-Of-Mind” for the provision of information and communications products, services and solutions
• Providing products and services which enhance the quality of life of the communities

MISSION

• To provide and develop innovative and quality products, services and solutions, which offer the best value to our customers
• To continuously grow shareholder value
• To provide a better quality of life to our stakeholders

Corporate Social Responsibility (CSR)

As a public telecommunication service company that operates in Indonesia, Indosat always strive to be consistent in conducting its Corporate Social Responsibility (CSR) that provides benefits in improving the local society's living quality gradually.

Product

PT Indosat has four product in telecommunication network are IM3, StarOne, Matrix, and Mentari.

MY OPINION

My opinion about PT Indosat that is biggest company in Indonesia make a move area.communications by creating 4 product that is IM3, StarOne, Matrix, and Mentari . Product of Indosat which liked many consumer that is IM3 because tariff cheaper than other product which usually used is youngs, but network of IM3 often happened trouble. I hope PT Indosat more improve again network IM3 so that consumer is not disappointed.