The first packaging show about phone tariff 0,00000000001 per second
The second packaging show about the tariff of SMS for IM3 more affordable and more colorful.
The third packaging show about tariff of phone and SMS very affordable for go up stream activity.
Im3 Produced
PT Indosat, Tbk was established in 1967 to provide international telecommunications services in Indonesia. IM3 produced by PT INDOSAT Tbk.This company is one of the big company constitute operator cellular
Target Market Of The Packaging
According to packaging, target market of IM3 for teenagers because many teenagers to use SMS and tariff of IM3 more affordable than other .
The Advertisement Of Im3
In the advertisement on the television displayed that a young man fill the crossword while call his girlfriend. The displayed that the tariff of IM3 very affordable.
Target Market Im3
The list target market based on:
Sex are female and male
Age between 10 untill 24 years old.
reach out for people minimum salary.
Place of living: in city and village
Many Reason Im3 Product Like By The Costumers
The costumer choose IM3 based on the price of SMS and phone tariff more affordable, IM3 have many features (Ce eS an, Sending & Receiving SMS,GPRS,i-Ring, i-Say,Transfer Pulsa, and MMS),and we can get SMS free.
Enviromental Factor
The way of customer to influenced her environment based on their friend, advertisement in radio, television, and brochure.
The Customer Can Buy Im3 From
To buy the tariff IM3, costomer usually buy in nearby kiosk, near home, and
distributor tariff.
Summarize
PT INDOSAT Tbk is the big company constitute in communication aspect. We know that the market segmentation IM3 in the packaging and on the advertisement. In the packaging IM3 is designed with full colour. The displayed that the tariff of SMS and phone more affordable and the figure on the packaging is use teenagers people.
We know that in the advertisement on television that the actor is young man. Customer choose IM3 based on the price of SMS and phone tariff more affordable, IM3 have many features and we can get SMS free. They influenced to use the product from their friend, advertisement in radio, television, and brochure. To buy the tariff, costomer usually buy in nearby kiosk, near home, and distributor tariff.
My Suggestion
IM3 can be extend for age and income and now, connection of the network IM3 often happened trouble so I hope PT Indosat more improve connection service of the network IM3 so the customers aren’t disappointed.
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1 komentar:
hai fifi...
your bloger is very interest.
about customer segmentation and behavior of im3, i agree with your opinion about the target market of im3 is teenagers, because i think the price of im3 more cheaper,and in the packaging i see many teenagers picture , beside that im3 give many kind fiture for example sms banget.
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